WHAT IS IT?
Open Web Analytics (OWA) is an open source web analytics framework you host on your own server. A first-party JavaScript tracker reports visits, pageviews and events from your sites, and everything shows up in a reporting dashboard without a single byte leaving for a third party. It is an alternative to Google Analytics for anyone who wants full ownership of their usage data.
WHY IS IT INTERESTING?
- Click heatmaps: OWA generates heatmaps overlaid on your pages to show where visitors actually click, no external tool required.
- Domstream: built-in session recording replays a visitor's mouse movements and journey across the page, session-replay style.
- WordPress and MediaWiki integrations: an official WordPress plugin and MediaWiki support let you instrument a site without writing a line of code.
- REST API and modular framework: administration and data access through an API, plus an extensible PHP module architecture for custom metrics.
- Multi-site: a single instance tracks as many sites as you need, with visitor geolocation and e-commerce transaction tracking included.
USE CASES
- Replace Google Analytics with a solution hosted on your own infrastructure, with end-to-end control of the data.
- Analyze page ergonomics with heatmaps and session replay without subscribing to a Hotjar-like service.
- Track the audience of a WordPress blog or a MediaWiki wiki through the native integrations.
- Centralize analytics for several client sites on a single instance.
- Plug a custom dashboard into the REST API for tailored reports.