WHAT IS IT?
Twenty is an open-source CRM designed as a modern alternative to Salesforce. The interface draws inspiration from Notion, Airtable and Linear to deliver a smooth experience for sales teams. You self-host your customer data, customize your data model and avoid any vendor lock-in.
WHY IS IT INTERESTING?
- Modern UX : table views, Kanban, filters, sorting and grouping — an interface that looks like what teams already use daily, not a 2000s-era software
- Extensible data model : create your own custom objects and fields without being constrained by a rigid schema imposed by the vendor
- Workflows and automation : configurable triggers and actions to automate repetitive processes (assignment, notifications, status updates)
- Role-based access control : granular permissions with custom role creation, suitable for teams of all sizes
- Native integrations : email, calendar and file management built directly into the CRM
- Self-hostable : your customer data stays on your infrastructure, with a simple Docker deployment
USE CASES
- Sales pipeline management for teams without paying Salesforce or HubSpot licenses
- Internal CRM for startups and SMBs who want to keep control of their customer data
- Lead and opportunity tracking with Kanban views and custom filters per sales rep
- Sales process automation (follow-ups, status changes, automatic assignment)
- Self-hosted alternative for companies with data residency compliance requirements