WHAT IS IT?
Umami is an open-source web analytics platform designed as a privacy-friendly alternative to Google Analytics. You drop a lightweight script on your site, get your traffic metrics in a clean dashboard and never set a single cookie on your visitors. The whole thing is self-hostable on your own infrastructure with PostgreSQL.
WHY IS IT INTERESTING?
- Cookie-free : no cookies, no consent required — you're GDPR compliant by default without intrusive banners
- Clean dashboard : pageviews, visitors, bounce rate, visit duration, traffic sources and popular pages — all the essentials without noise
- Self-hostable : simple Docker deployment with PostgreSQL, your analytics data stays on your infrastructure
- Lightweight : the tracking script weighs a few KB, no measurable impact on your site's performance
- Custom events : track clicks, form submissions, signups and any business action with just a few lines of code
- Advanced features : user journeys, funnels, campaign attribution, audience segmentation and revenue tracking
USE CASES
- Website or blog analytics without depending on Google Analytics or setting cookies
- Product metrics tracking for a SaaS with custom events and funnels
- GDPR-compliant analytics for European companies without complex configuration
- Centralized dashboard to monitor multiple sites from a single instance
- Free self-hosted alternative to paid analytics solutions (Mixpanel, Amplitude)